Five Basic Principles which web designers shall follow
a) Develop a top class and trendy UI. Trends in UI change from time to time and Web Designers shall be aware of latest trends.
b) Keep conversions in mind. UI is useless if the customers are not making Inquiries or buying product. So, conversions shall be uppermost considerations for any web design company.
c) Logical navigation shall be followed.
d) Content organization shall be cognitive and well-thought out.
e) Deepest parts of website shall be reachable in 3-4 clicks.
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